Nike has collaborated with Apple and created the Nike and Ipod sports kit which measures and records the distance and pace of a walk or run. Put the sensor in your Nike+ shoe and there’s a built-in pocket specifically designed for it under the insole. You can then connect it to your ipod and the sensor tracks your run, then sends the data to your ipod. On the ipod menu you can then choose how you want to run and customise your workouts. It also allows you to pick your favourite playlist or Nike - created sports music.
Nike use a very different and innovative way of connecting with consumers, they are steering away from traditional media and using advertising in a less obvious way. The NikeID and Nike+ has allowed them to create a personal relationship with consumers and become part of their lifestyle. People are not only buying just the Nike product but buying into the lifestyle aswell.
Lucy Watson
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