I have been looking out for Berghaus being featured in outdoor magazines so that I could analyse how it is represented by others. It has featured alot in Trail magazine which is an inspirational walking guides - full of routes, advice and reviews. It tells you everything you need to know to get outdoors and enjoy the mountains and hills.
The article above was published in April 2011's edition of Trail which reviews the Octan 40 racing pack.The article gives a detailed description about the product from the design to how it is used 'on the hill'. Berghaus' appearance in Trail magazine is beneficial for the brand as it allows it to be advertised from another perspective.
Lucy Watson
No comments:
Post a Comment