In March 2010 the University of Birmingham's Mountaineering Club set the challenge to climb the height of Mount Everest.
Each team had to climb a 10.5m wall in Redpoint 843 times in order to have climbed the height of Everest and all the teams succeeded, raising over £1500 for England and Wales Mountain Rescue in the process. It was also a competition between teams to see who could do it in the fastest time.
Each team had to climb a 10.5m wall in Redpoint 843 times in order to have climbed the height of Everest and all the teams succeeded, raising over £1500 for England and Wales Mountain Rescue in the process. It was also a competition between teams to see who could do it in the fastest time.
Berghaus could create indoor competitions where people have to climb the highest or quickest which is like bringing the mountains to the city and attracting a more 'cityconsumer'. After the event people could then go onto the Berghaus website and find out if they won or what position they came in. This could be an effective way of bringing traffic to the website and interacting with consumers - again creating a lifestyle for them.Lucy Watson
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