Gear Guide: The Stuff of Legends

"It's the gear that changed the world - gear that led to the gear you where, gear that is still being worn, or gear that is just so iconic we just had to talk about it..."







Seeing as Berghaus has a rich and interested British heritage, it could use this as a way to educate consumers about the brand. Taking inspiration from the Lacoste website it could have a brand heritage book that can be opened on different decades, detailing all the brands advertures and milestones on a interactive pop up book. It could also include details about legendary Berghaus products, and look back a vintage pieces, maybe even linking specfic 'vintage routes' to each year that link to specific 'vintage products' that may be of interest to consumers. It could also go along the lines of Britishness and the current trend of supporting British.

Lauren Callaghan