Gear Guide: Leo Houlding recommeding Berghaus products:
"I couldn't walk without my Berghaus Asgard Hybrid Jacket, made to my specifications. It's a lightweight insulated jacket made from a combination of synthetic Primaloft and the new hydrophobic waterproof down! It's wicked."
Using Houdling (one of Berghaus team of atheletes) to promote the products is something which appeals to consumers - having an experts advice. They could use this more predominatly throughout their website. Leo Houlding already has his own blog, however it hardly makes any recommedations for product. Maybe each month he could reccommend a selection/outfit dedicated to the differet experiences he's having each month.
Lauren Callaghan
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