Trail magazine displays different walking locations and routes in their magazines to help walkers plan their route. It also provides them with information on different parts of the route for example 'the path gradually climbs onto the open moor'. There are also added extra facts such as the distance, accomadation, transport ect. After reading this in the magazine, I thought that Berghaus could interact with their online consumers by displaying different routes on their website for beginning, intermediate and advanced climbers so that it will appeal to the rambler consumer that just likes a nice, easy Sunday walk to the extrem consumer that likes adventure and challenges.
Lucy Watson
No comments:
Post a Comment