Mammut, manufacturer of modern mountain sports clothing and one of Berghaus' competitors has gone a step further and created an app for mountaineers and outdoor enthusiasts.
Packing List App
Packing List App
The Packing List app is a practical aid in order to help with the planning process of an outdoor adventure. Once you have compiled your packing list, you can share it with friends and once all the products are ticked off, you are ready to start your adventure. The app is free which is another appealing factor when downloading. Once downloaded it gives you the option of several templates to choose from i.e pro climbers to over night camper which is enabling Mammut as a brand to reach its many consumers all under one app. Berghaus currently do not have any iphone apps and could benefit by creating practical apps that will tie into their extrem consumer's lifestyle.
Lucy Watson
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