Tougher gear tests - next to each product show a highlight of where it has been tested, marks out of ten and user reviews. If Berghaus had a link where consumers could chose to be part of a select group where they get to test products themselves and write reviews for the website which can be viewed by others on the Berghaus forums it would also keep them more engaged.
Expert advice
Must do-routes and classic mountains (including putting these on apps etc)
Outdoors inspiration for things to do for consumers
Facebook, Twitter and Forums
Consumers can 'like' the Facebook page to be involved with Berghaus giving away free products, exclusive behind the scenes footage of events and updates from the team of Berghaus athletes.
Instant Twitter updates
Forums can allow users to get paid to write for trail, view gear reviews, destination guides, videos and services.
Lauren Callaghan
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