Here is an article from the Berghaus magazine about Stuart Lynch, the captain of Berghaus sponsored champions Team Orion and his adventure racing. Alongside the article is a recommedned kit list for the adventure racing so that readers that are interested in that particular area of the Berghaus lifestyle can purchase that item that is perfect for it. This is fitting with consumers needs and associating Berghaus not only as a product or lifestyle based brand but as a brand that combines both. Berghaus could incorporate this suggested kit list on their website so when consumers are on the website whether its is looking at a product or reading an article or blog, they are able to see suggested items to buy. This may bring more traffic to the website as website will be offering a personal experience for customers.
Lucy Watson
No comments:
Post a Comment