CK one Advert

Calvin Klein have released a new promotional video that spans over the Internet for consumers to watch. At 30 seconds long its a snippet of the brand image and tone of voice - Berghaus could take note of this and maybe do something similar themselves focusing on the brand lifestyle and activities. It could be made by Berghaus itself for users to enjoy or be made into a competition where consumers can make and upload their own videos of what they feel most encompasses the brand experience and Berghaus could put links to it throughout their social networking posts.

CKONE from The Cool Hunter on Vimeo.