Berghaus could engage the consumers attention by giving them lots of free tips on travelling from their team of dedicated athlete experts like Sir Chris Bonnington and Leo Houlding. They could even have a section dedicated to female tips. Berghaus should also have a section for 'how to pack your backpack' which show the list of products needed that can be specifically dedicated to the type of trip the user is taking, alongside recommended products from Berghaus (like the backpacks).
Lauren Callaghan
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