Nikeid

NIKEiD is a service provided by Nike allowing customers to personalise and design their own Nike merchandise. They offer online services as well as physical NIKEiD studios in different countries around the world, including: United Kingdom, France, Spain, Germany, China and the USA.

The customer becomes the designer as they change and add a personal look and feel to a selected item. The service can be accessed both online from their homepage and in physical branches (called NIKEiD Studios) which are situated in parts of France, England, Main Land Europe, China and the USA. In total, NIKEiD has 102 studios where customer can access the customization design service.

NIKEiD mainly focus on footwear providing a selection of shoes which can then be personalised by the customer. The customer can choose which area of the shoe to personalise, changing the colour and fabric to what they desire. This customization allows for a large amount of different designs to be created. And, if the customer does not want to have to design the shoes themselves, they can choose from a range of pre-made designs or buy designs other customers have made.

Lucy Watson