After reading this article by the 'Gear Forecaster' Charles Ross there are a few key points that will be explored further when thinking about the Berghaus consumers and what type of products they will want in the near future, and how an awareness of this can be displayed online.
Eco-awareness:
"There is a big pressure for the better 'ecostanding' of fabrics, but it must be remember that mountain gear is built for survival... brands like Patagonia and Icebreaker are storming ahead in this area".
Buying Trends:
"other changes that will impact in a bigger way than the actual gear development.. are going to be the way that people find out how to look after their gear (blogs and Internet influence), plus how people buy their gear.
E-innovation:
"Blogs and brands direct communications will also help to break revolutionary gear news. Up until now the more revolutionary gear companies (think Buffalo or Paramo) have relied on word of mouth/first hand experience as their most effective promotion".
Lauren Callagan
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