Dr Sean Hudson is an expedition medic who sets up camp on different expeditions as the group's doctor to help with illness in the different weather conditions.
"Getting out there increases fitness level, your well being... heading into the outdoors is what I call my Utopian period".
Berghaus could take note of this and apply it to their website, maybe if there was a section on the website where users could plan their own trip or expedition, there could be an online doctor giving hints and tips on how to stay safe and well that is specifically dedicated to the expected weather conditions on that trip. This could also be included in something like an IPhone app and made into a forum where people can ask questions about their forthcoming adventures. DR BERGHAUS could also become the dedicated doctor to the althete team!
Lauren Callaghan
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